Tourism can be regarded as a social, cultural and economic phenomenon related to the movement of people outside their usual place of residence. Outbound tourism comprises the activities of a resident visitor outside the country of reference.

The Government of Ethiopia (GOE) has set in train an initiative to develop the tourism sector in Ethiopia. This study supports this objective through in depth analysis of the supply and demand sides of the sector and by proposing a focused and viable strategy to grow tourist visitation and...