Sakurai, Takeshi; Ralandison, Tsilavo; Takahashi, Kazushi; … - Institute of Developing Economies, Japan External Trade … - 2015
This paper examines if consumers pay a premium for unobservable quality in the absence of quality standards and/or quality grading systems and, if so, how they assess that unobservable quality, using a rice retail market in Madagascar as an example. In Madagascar, the lack of quality standards...