//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"European Advertising Academy"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The role of advertising in cha...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
4
Werbung
4
Advertising effects
2
Marketing management
2
Marketingmanagement
2
Werbewirkung
2
Consumer behaviour
1
Corporate Social Responsibility
1
Internet marketing
1
Konsumentenverhalten
1
Marketing theory
1
Marketingtheorie
1
OECD countries
1
OECD-Staaten
1
Online-Marketing
1
Psychology of advertising
1
Soziale Software
1
Target group
1
Werbepsychologie
1
Zielgruppe
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
Collection of articles of several authors
4
Conference proceedings
4
Konferenzschrift
4
Sammelwerk
4
Aufsatzsammlung
1
Language
All
English
4
Author
All
Eisend, Martin
2
Bušljeta Banks, Ivana
1
Rosengren, Sara
1
Zabkar, Vesna
1
Institution
All
European Advertising Academy
National Bureau of Economic Research
121
Monopolkommission
55
Springer Fachmedien Wiesbaden
38
Europäische Kommission
31
Zentralausschuss der Werbewirtschaft
21
Documentation Française <Paris>
14
USA / Bureau of the Census
12
Axel-Springer-Verlag
11
American Marketing Association
10
Federal Trade Commission
10
OECD
10
United States / Congress / House / Select Committee on Small Business
10
European Society for Opinion and Marketing Research
8
IP Deutschland GmbH <Köln>
8
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
8
Kommission zur Ermittlung der Konzentration im Medienbereich
7
Monopolies Commission
7
RWI - Leibniz-Institut für Wirtschaftsforschung
7
United States / Congress / Senate / Committee on the Judiciary
7
Zentralverband der Deutschen Werbewirtschaft
7
Bundesstelle für Aussenhandelsinformation
6
Christian-Albrechts-Universität zu Kiel / Institut für Ernährungswirtschaft und Verbrauchslehre
5
Commission of the European Communities
5
Edward Elgar Publishing
5
Mitsubishi
5
Peter Lang GmbH
5
United States / Bureau of the Census
5
Zentralausschuss der Werbewirtschaft e. V.
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Advertising Research Foundation
4
American Enterprise Institute for Public Policy Research
4
Axel Springer Verlag, Marketing Anzeigen
4
BDW, Deutscher Kommunikationsverband
4
Bundesstelle für Außenhandelsinformation <Köln>
4
Bundesverband der Deutschen Industrie
4
Communautés Européennes, Direction Générale de la Concurrence
4
Confederation British Industry
4
Deutschland / Bundesregierung
4
Großbritannien / Department of Trade and Industry
4
more ...
less ...
Published in...
All
Advances in advertising research
4
Research
2
European Advertising Academy
1
Gabler Research
1
Springer Gabler Research
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Extending the boundaries of advertising : [extended versions of papers presented at the 12th ICORIA (International Conference on Research in Advertising) Zagreb, Croatia in June 20...
Bušljeta Banks, Ivana
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10010458141
Saved in:
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
Rosengren, Sara
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10009769351
Saved in:
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in Ju...
Eisend, Martin
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009744454
Saved in:
4
Challenges in an age of dis-engagement
Zabkar, Vesna
(
ed.
);
Eisend, Martin
(
ed.
)
-
ICORIA <15., 2016, Ljubljana>
;
European Advertising Academy
-
2017
Persistent link: https://www.econbiz.de/10011660479
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->