Opportunities coming from electronic commerce provide interesting support options for the Agrifood sector. However, due to the product specific information asymmetry in the agrifood sector, the anonymity of the medium creates a lack of trust increasing transaction costs to engage in e-commerce....

This article gives an overview of a conceptual framework for the designing and implementation of an electronic trade platform. The trade platform prototype is the basis of a general conception for the design and implementation of internet-based trade platforms in agribusiness. The main platform...