consumer requirements and improving their marketing activities. The purpose of this paper is to evaluate the marketing …., 2005; Jaworski and Kohli, 1993), our analysis is based on an assessment of the marketing management process (Kotler, 2004 … influence the price and the variables affecting marketing management capability. The results revealed a certain lack of …

difficulties in adapting their strategies to market changes, and in competing with big enterprises. Marketing management … capabilities play a key role in good SMEs performance in the market. The purpose of this paper is to evaluate the marketing … capabilities of SMEs that produce TFPs. The theoretical framework considers the Market Orientation approach and marketing …