The most striking consequence of recent food scares was that food quality is no longer the concern of a single firm, but instead the whole food chain has to work together in order to deliver the new quality. For the agri-food business there is evidence that the majority of these more highly...

This paper investigates the relationship between the chosen quality strategy and the vertical co-ordination mechanism of a focal company by using new institutional economics, as well as strategic management approaches. The theoretical findings are tested using evidence from 19 of the largest...

The study focuses on various types of food safety risks: biological (zoonoses), chemical (chemical treatment of the meat) and technological (use of genetically modified feed). The emphasis was on how the perceived risks affect the purchase intentions in the case of broiler meat. In the case of...