), and outcome confidence (Zakay and Tsal 1993), since perceived ambiguity regarding the effectiveness of the novel health …-risk reducing device affects consumers’ outcome confidence. Results provide some support for loss aversion (Kahneman and Tversky …

consumer habits, opinions and evidences about trust in the food label. By testing the cross-country consumer's behaviours it … was allowed to get evidences of the customers confidence (credence quality), with the information diffused by different … label (objective trait); ii) at the traditional butcher's it prevailed the trust in the vendor that generated the credence …

Recent food scares in the food market has caused a reduction in consumer's confidence in the food system that it has … retrieve consumer's confidence in the food chain and to mitigate the reduction in beef consumption. The aim of the paper is to … analyse the impact of consumer's confidence in the food system as well as other factors on the explanation of food consumption …