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A CHOICE-EXPERIMENT BASED ANALYSIS OF PROTECTION MOTIVATION THEORY: HEALTH RELATED BEHAVIOR OF CONSUMERS WITH CELIAC DISEASE
Zhang, Jing; Steiner, Bodo E. - European Association of Agricultural Economists - EAAE; … - 2010
), and outcome confidence (Zakay and Tsal 1993), since perceived ambiguity regarding the effectiveness of the novel health …-risk reducing device affects consumers’ outcome confidence. Results provide some support for loss aversion (Kahneman and Tversky …
Persistent link: https://www.econbiz.de/10009368369
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CONSUMER INTENTIONS OF BUYING POULTRY MEAT UNDER PERCEIVED BIOLOGICAL, CHEMICAL OR TECHNOLOGICAL RISK IN FINLAND
Heikkila, Jaakko; Pouta, Eija; Forsman-Hugg, Sari; … - European Association of Agricultural Economists - EAAE; … - 2010
The study focuses on various types of food safety risks: biological (zoonoses), chemical (chemical treatment of the meat) and technological (use of genetically modified feed). The emphasis was on how the perceived risks affect the purchase intentions in the case of broiler meat. In the case of...
Persistent link: https://www.econbiz.de/10009368366