Thai government introduced a food safety label (Q mark) to help consumers recognizing produce with higher level of safety assurance. Producers and retailers are sceptical on whether Thai consumers place value on it, thus they are reluctant to apply to obtain certification and label. This study...

European producers of fresh vegetables are under pressure to improve their performance in order to increase competitiveness. Innovative products and processes and competitive advantage can be gained by the creation and use of unique resources as an outcome of cooperation between producers and...