Large urban areas in developing countries represent currently the most dynamically growing markets for food products. This study investigates the willingness to pay of consumers in Nairobi for safer leafy vegetables. We survey individuals’ perceived food safety across four major market...

This paper reports on consumer acceptance of an EU/non-EU label of origin instead of a specific country of origin denomination. Data from a discrete choice experiment were analysed for attribute attendance using a Generalised Linear Random Effects Panel Model with Logistic Link function. The...