This paper depicts how the general turn from mass consumption toward increased qualitative differentiation of products - the quality turn - manifest in the South African agro-food system. The strong influence of these quality trends on agro-food systems evolution has been widely discussed in...

In the Organic Agriculture Supply Chain (OASC), the creation of trust finds its formal application into a process and product certification guaranteed by independent inspectors of the Organic Agriculture Certification Bodies (OACB). This study is aimed at analysing the role of OACB in creating...

In Taiwan, the traceability system (TS) of whole food chain is in infantile time. Yin Chuan Organic Farm, constituted by the team of rice production and marketing (TRPM), is the first brand in Taiwan rice market. The leader of TRPM is not only to produce the premising rice quality, but also to...

This analysis has examined the consumption of certified quality agricultural productions in the European and Italian markets; this short poster paper has observed, in particular, the perspectives of growth in some agricultural productive sectors, as for example the olive oil industry. In the...

The following contribution describes a product development case study for an isotonic organic sport drink in which the value factors of GfK Sinus Milieus have been applied. The underlying research question is, if the prescribed values are a viable tool to differentiate buyers and nonbuyers of...

According to recent research based on the theoretical concept of the family cycle it can be assumed that expenditures for organic food in families decline as children get older. For organic food marketing this raises the question to which extent organic food consumption in families is...

In developed countries governments aim to increase the market share of organic products. Assuming that organic farming creates a positive externality, we address the question of how this environmental benefit can be internalized best. Using the concept of heterogeneous producers and consumers we...

Livestock husbandry is a major line of conflict in many industrialized countries. Farmers are caught in a dilemma between ethical considerations imposed by, for instance, nongovernmental organizations and the wider public on the one hand and competitive and economic pressures on the other. In...