This paper interrogates some of the beliefs about production and consumption of sweetpotato in general, and orange fleshed sweetpotato (OFSP) in particular, using both descriptive and exploratory factor analysis and data collected from farmers in Tanzania. It finds that contrary to beliefs,...

The strategies for exploiting typical production represents a theme of great interest, above all in the measure in which exploitation brought about via adequate marketing strategies allows these products to shed their anonymity. This paper constitutes a contribution in this direction, since it...

The objectives of this paper are to examine consumers' perceptions of Protected Designation of Origin (PDO) beef on the basis of a survey of consumers and buyers of beef. The paper identifies a profile of PDO beef consumers, examines their behaviour and perceptions on PDO beef, derives the...

In the context of progressive rise of the competition among firms, due to the increasing globalisation, it is interesting to understand the potential sources of competitive advantage in order to set up a successful strategy. The theory of Resource-based View used in this framework examines the...