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Trust and Risk in Business Networks: Towards a Due Diligence for Electronic Commerce
Fritz, Melanie - European Association of Agricultural Economists - EAAE - 2006
This paper develops a due diligence for electronic transactions with new partners in business networks with complex goods such as food products to enable the use of e-commerce potentials in first time transactions. The e-commerce due diligence is a means to reduce perceived risks and...
Persistent link: https://www.econbiz.de/10005454097
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THE ECONOMICS OF INDUSTRIAL PROPERTY RIGHTS: USE OF GEOGRAPHICAL INDICATIONS AS A MARKETING STRATEGY FOR COMPETITIVENESS OF WINE SECTOR IN REPUBLIC OF MACEDONIA
Nacka, Marina; Georgiev, Nenad; Dabovic Anastasovska, … - European Association of Agricultural Economists - EAAE - 2012
present geographical indications as a powerful marketing strategy for competitiveness of the wine sub-sector in Republic of … descriptive analysis to make a relation between industrial property, marketing and competitiveness of wine sub …, supported by strong marketing strategy, should be considered as a risky process, if the legal protection of industrial property …
Persistent link: https://www.econbiz.de/10010882196
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Market trends of seafood products under international constraints: contractualisation, marketing strategies and new behaviours
Gouin, Stephane; Charles, Erwan; Boude, J.P. - European Association of Agricultural Economists - EAAE - 2006
of setting in market and marketing strategies. Lastly, it takes into account the emergence characteristics of new food …
Persistent link: https://www.econbiz.de/10005805046
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Milk-Marketing: Impact of Perceived Quality on Consumption Patterns
Grebitus, Carola; Yue, Chengyan; Bruhn, Maike; Jensen, … - European Association of Agricultural Economists - EAAE - 2007
marketing strategies. Such a strategy could concern food quality. In this case, three core areas influence consumers quality … information can be used to develop demand-oriented marketing activities (Kotler and Armstrong, 1994: 48). …
Persistent link: https://www.econbiz.de/10005060468
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Analogous Products and Food Quality Products: Two Poles of the Competition
Bošková, Iveta - European Association of Agricultural Economists - EAAE - 2007
all participants of the agri-food chain are pressed to intensify marketing support of their goods. Aiming to reduce the … shopping behaviour and of development of competition, this study recapitulates main marketing trends on the food market in the …
Persistent link: https://www.econbiz.de/10005525267
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Trust and Electronic Commerce in the Agrifood Sector. A Trust Model and Experimental Experiences
Fritz, Melanie; Hausen, Tobias; Schiefer, Gerhard; … - European Association of Agricultural Economists - EAAE - 2005
Opportunities coming from electronic commerce provide interesting support options for the Agrifood sector. However, due to the product specific information asymmetry in the agrifood sector, the anonymity of the medium creates a lack of trust increasing transaction costs to engage in e-commerce....
Persistent link: https://www.econbiz.de/10005522281
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POLICY IMPACTS ON LEGUME-BASED AGRICULTURE AT EU LEVEL
Kuhlman, Tom; Helming, John; Oudendag, Diti - European Association of Agricultural Economists - EAAE - 2014
The impact of policy scenarios on economic welfare and the environment depends to a large extent on their direct effect on land use: a strong increase in the cultivation of legumes means a significant environmental impact and a sizeable impact on other variables such as farmers’ incomes, cost...
Persistent link: https://www.econbiz.de/10011124961
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Basic Characteristics of the Raspberry Marketing Chain and Position of the Small Farmers in Serbia
Zaric, Vlade; Vasiljevic, Zorica; Vlahovic, Branislav; … - European Association of Agricultural Economists - EAAE - 2013
position in the marketing chain. This paper aims to analyze the main characteristics of the raspberry marketing chain and … marketing chain, and the second one is the assessment of the effects of introduction the quality system on the volume of … production and sales, as well as on the selling price. The research shows that the marketing chain of primary producers is short …
Persistent link: https://www.econbiz.de/10010878730
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Criteria-Based Evaluation of Selected European Animal Welfare labels: Initiatives from the Poultry Meat Sector
Heise, Heinke; Pirsich, Wiebke; Theuvsen, Ludwig - Agricultural and Applied Economics Association - AAEA; … - 2014
Persistent link: https://www.econbiz.de/10010878946
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Social Media--A Challenge for the Agri-Food-Industry
Kayser, Maike; Kroger, Rhena; Theuvsen, Ludwig - Agricultural and Applied Economics Association - AAEA; … - 2014
Persistent link: https://www.econbiz.de/10010878950