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Direct Selling: a Marketing Strategy to Shorten Distances between Production and Consumption

Aguglia, Laura; De Santis, Francesco; Salvioni, Cristina - European Association of Agricultural Economists - EAAE - 2009

well as to react to the continuous price squeeze. Direct sales is in fact a form of marketing that allow farmers to retain … determinants of the adoption of this marketing strategy. The first part of the paper analyses the evolution of Italian short supply … devoted to empirically test if the probability of using of this marketing channel is influenced by the farm location in …

Persistent link: https://www.econbiz.de/10008555640

Marketing management capabilities and price setting: An empirical analysis in the EU traditional food sector

Banterle, Alessandro; Cavaliere, Alessia; Stranieri, … - European Association of Agricultural Economists - EAAE - 2009

consumer requirements and improving their marketing activities. The purpose of this paper is to evaluate the marketing …., 2005; Jaworski and Kohli, 1993), our analysis is based on an assessment of the marketing management process (Kotler, 2004 … influence the price and the variables affecting marketing management capability. The results revealed a certain lack of …

Persistent link: https://www.econbiz.de/10008555642

THE COMPETITIVENESS OF TOURISM AND RURAL TOURISM OFFER IN BOSNIA AND HERZEGOVINA THROUGH APPLICATION OF THE MARKETING APPROACH

Cejvanovic, Ferhat; Duric, Aleksandar; Vujic, Tatjana - European Association of Agricultural Economists - EAAE - 2009

This paper considers the essence, significance and necessity of application of the marketing approach, i.e. planning …, organizing and control of marketing activities in tourist and rural tourist policy, intending to add to competitiveness of the … tourism offer in Bosnia and Herzegovina. The paper elaborates theoretic and substantial aspects of marketing element in …

Persistent link: https://www.econbiz.de/10008555826

Competitive factors of the agro-food e-commerce

Bodini, Antonella; Zanoli, Raffaele - European Association of Agricultural Economists - EAAE - 2009

In the new economy Small and Medium Enterprises face new challenges in their Business-to-Consumers transactions, such as the use of new Information and Communication Technologies. Electronic commerce may represent a competitive strategy to make enterprises of the agro-food sector more visible to...

Persistent link: https://www.econbiz.de/10008519135

Market Interactions in Aquaculture

Asche, Frank; Tveteras, Sigbjorn - European Association of Agricultural Economists - EAAE - 2005

During the last two decades there has been a tremendous growth in the production of intensively farmed fish. This growth has been accompanied by a substantial reduction in prices. As this enhances the competitiveness of farmed fish, concerns are often raised with respect to the market impact of...

Persistent link: https://www.econbiz.de/10008546942

A Preliminary Study of the International Marketing of Shrimp

Castellini, Alessandra; Ragazzoni, Alessandro; Valentini, T. - European Association of Agricultural Economists - EAAE - 2005

aquaculture and then to examine the farming and marketing of a particular kind of product, Penaeus spp., which significantly …

Persistent link: https://www.econbiz.de/10008546955

Evaluation of consumers' honey purchase habits in Hungary

Vanyi Arvane, Georgina; Csapo, Zsolt; Karpati, Laszlo - European Association of Agricultural Economists - EAAE - 2009

The objective of the study is to develop a strategy for Hungarian honey sales based on the consumers’ purchase habits. Altogether 902 people were asked randomly by questionnaire. Data collection was carried out personally in hypermarkets as well as fruit and vegetable markets (in Debrecen,...

Persistent link: https://www.econbiz.de/10008509172

Typical Products and Marketing Strategies for Sicilian Olive Oils

Polelli, Mario; Giacomelli, Paolo; Corsi, Stefano - European Association of Agricultural Economists - EAAE - 2007

and marketing mix steps. …

Persistent link: https://www.econbiz.de/10005503314

Basis Risk and Weather Hedging Effectiveness

Woodard, Joshua D.; Garcia, Philip - European Association of Agricultural Economists - EAAE - 2007

Basis risk has been cited as a primary concern for implementing weather hedges. This study investigates several dimensions of weather basis risk for the U.S. corn market at various levels of aggregation. The results suggest that while the degree of geographic basis risk may be significant in...

Persistent link: https://www.econbiz.de/10005513497

Promoting the Kenyan Potato Value Chain: Can Contract Farming Help Build Trust and Reduce Transaction Risks?

Hoeffler, Heike - European Association of Agricultural Economists - EAAE - 2006

African economies are increasingly confronted with changing food and commodity markets, due to globalisation, economic liberalisation and urbanisation. Subsequently, consumer preferences change. This poses new opportunities but also challenges to small-scale producers, traders and processors...

Persistent link: https://www.econbiz.de/10005454092