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Consumers in developed countries are increasingly interested in the consumption of food products incorporating ethical aspects, particularly fair trade products. These products are usually distributed in a network of World Shops and, more recently, in supermarkets and shopping centres. The fair...
Persistent link: https://www.econbiz.de/10009322811
Organic farming and fair trade certified chains have emerged in West-Africa since the 1990s in answer to new alternative markets in developed countries. These chains, involving actors from North and South, are seen as an opportunity to sustainably valorise the small peasants agriculture in...
Persistent link: https://www.econbiz.de/10009324335
Objective of this paper is to analyse the presence of gender differences in the purchase motivations of Fair Trade (FT) food products sold in the Italian World Shops (WS). At this end, a questionnaire has been distributed to a sample of consumers in four Italian regions. A bivariate ordered...
Persistent link: https://www.econbiz.de/10009326250
Fair Trade is defined as a set of socio-economic activities which are alternative to traditional and international trade. It began from the belief that the principal market's laws tend to cause serious damage to the South, and especially to the many workers devoted to 'agriculture'. The concept...
Persistent link: https://www.econbiz.de/10008693745
Fair Trade-products gained increasing importance during the last 15 years and entered the mainstream market. Nowadays, they are no longer sold only by a few selected shops but supermarkets and discount shops also offer them. The entrance into a different market is accompanied by an adjustment to...
Persistent link: https://www.econbiz.de/10010879208
This paper analyzes the impact of guaranteed minimum price contracts between sub-groups of farmers and a fair trade manufacturer on the spot market price. We focus on the fair trade concept in the coffee supply chain as an example. We analyze a three level vertical chain gathering perfectly...
Persistent link: https://www.econbiz.de/10005525130
Objective of this paper is to analyse the motivations in the purchase of Fair Trade (FT) food products sold in the World Shops (WS) in order to characterize WS consumer profiles according to the ethical content of their motivations. A questionnaire has been distributed, at this end, to a sample...
Persistent link: https://www.econbiz.de/10005525139
Fair Trade related import from developing countries is quickly growing although it still represents a small share of the total import. Its influence on the development of rural areas in developing countries is related to both quantitative growth and the respect of its ethical code. Large food...
Persistent link: https://www.econbiz.de/10005060436
of setting in market and marketing strategies. Lastly, it takes into account the emergence characteristics of new food …
Persistent link: https://www.econbiz.de/10005805046
present geographical indications as a powerful marketing strategy for competitiveness of the wine sub-sector in Republic of … descriptive analysis to make a relation between industrial property, marketing and competitiveness of wine sub …, supported by strong marketing strategy, should be considered as a risky process, if the legal protection of industrial property …
Persistent link: https://www.econbiz.de/10010882196