tourism offer in Bosnia and Herzegovina. The paper elaborates theoretic and substantial aspects of marketing element in … tourism and rural tourism, with a special view on importance and contribution of marketing approach in competitiveness of … tourism and rural tourism offer in Bosnia and Herzegovina. The marketing approach in tourism and rural tourism, presented in …

present geographical indications as a powerful marketing strategy for competitiveness of the wine sub-sector in Republic of … descriptive analysis to make a relation between industrial property, marketing and competitiveness of wine sub …, supported by strong marketing strategy, should be considered as a risky process, if the legal protection of industrial property …

of setting in market and marketing strategies. Lastly, it takes into account the emergence characteristics of new food …

marketing strategies. Such a strategy could concern food quality. In this case, three core areas influence consumers quality … information can be used to develop demand-oriented marketing activities (Kotler and Armstrong, 1994: 48). …

all participants of the agri-food chain are pressed to intensify marketing support of their goods. Aiming to reduce the … shopping behaviour and of development of competition, this study recapitulates main marketing trends on the food market in the …

This paper deals with the relationship between international trade and tourism. We focus on the effect that German … tourism to Spain has on German imports of Spanish wine. Due to the different properties of the series under analysis, which … display different orders of integration, a long memory regression model is used, where tourism is supposed to be exogenous …

The Cretan tourism sector has been characterised by a large and rapid growth from 1970 to 2000 and has gone on the … primary industry of the island. Despite the fact that this growth has seemed stagnant over the last few years, tourism is … still of vital importance for the local economy. Agricultural industries are strongly linked with tourism activities and …

rural development, there were identified priorities related to investments, strategic planning and tourism. Given the …

position in the marketing chain. This paper aims to analyze the main characteristics of the raspberry marketing chain and … marketing chain, and the second one is the assessment of the effects of introduction the quality system on the volume of … production and sales, as well as on the selling price. The research shows that the marketing chain of primary producers is short …