As one of the stimuli flows in the food market the GDA-labeling was established in 2007. The original concept of introducing this label was to provide information that may bring about more healthy eating patterns. Four years after launching it seems relevant to understand how well the consumers...

This study provides empirical evidence about European consumer awareness, perceptions and behavior towards farmed and wild fish. The evidence is based on three empirical studies: a consumer survey in Belgium in March 2003, focus group discussions with consumers in Belgium and Spain in May 2004,...

Consumer confidence in food safety appears to be under pressure as a result of several food scandals and food scares in recent years. Regaining the trust of food consumers in food production and food products is talk of the town in both government buildings and agribusiness offices. Instead of...

Choice experiments are often used to determine consumers’ preferences and willingness to pay for product attributes. The design of choice experiments and its influence on measurement of consumer choices has received considerable attention. This study analyzes the influence of attention on the...

In order to approach farmers’ adoption behavior of innovative cropping systems (ICS) on a sample of specialized cereal French farmers, a methodological protocol combining stated preferences and perceptions is designed. An original choice modelling protocol allows analyzing farmers’...