Avitia, Jessica; Costa-Font, Montserrat; Gil, Jose Maria; … - European Association of Agricultural Economists - EAAE - 2011
This paper analyses the role of agro-systems preservation on making food choices. It employs the “Calibrate Auction-Conjoint Valuation method” (CACM), which relates hypothetical conjoint valuation of product attributes with real market behavior using real economic incentives. The paper also...