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Corporate and Consumer Social Responsibilities: Label Regulations in the Lab

Etile, Fabrice; Teyssier, Sabrina - European Association of Agricultural Economists - EAAE - 2011

Although consumer attitudes toward corporate social responsibility are positive, socially responsible (SR) products are far from gaining significant market shares. Information asymmetries have been identified as one of the factor contributing to this attitude-behaviour gap, because social...

Persistent link: https://www.econbiz.de/10009653714

Basic Characteristics of the Raspberry Marketing Chain and Position of the Small Farmers in Serbia

Zaric, Vlade; Vasiljevic, Zorica; Vlahovic, Branislav; … - European Association of Agricultural Economists - EAAE - 2013

position in the marketing chain. This paper aims to analyze the main characteristics of the raspberry marketing chain and … marketing chain, and the second one is the assessment of the effects of introduction the quality system on the volume of … production and sales, as well as on the selling price. The research shows that the marketing chain of primary producers is short …

Persistent link: https://www.econbiz.de/10010878730

Criteria-Based Evaluation of Selected European Animal Welfare labels: Initiatives from the Poultry Meat Sector

Heise, Heinke; Pirsich, Wiebke; Theuvsen, Ludwig - Agricultural and Applied Economics Association - AAEA; … - 2014

Persistent link: https://www.econbiz.de/10010878946

Social Media--A Challenge for the Agri-Food-Industry

Kayser, Maike; Kroger, Rhena; Theuvsen, Ludwig - Agricultural and Applied Economics Association - AAEA; … - 2014

Persistent link: https://www.econbiz.de/10010878950

Economic Benefits and Reference Potential of Market Mavens

Puspa, Jofi - Agricultural and Applied Economics Association - AAEA; … - 2014

Understanding the reference potential of mavens seems to be relevant in order to comprehend the implicit economic benefits of a maven in the market place. This study shows that, apparently, maven groups can be clearly distinguished from a non-maven group on the basis of their reference power....

Persistent link: https://www.econbiz.de/10010878952

Influences of Social Networks on Food Choices: A Comparison of Local, Regional, and National Perspectives

Liang, Chyi-Lyi; Pescatore, Matthew - Agricultural and Applied Economics Association - AAEA; … - 2014

implement new strategies that would enhance marketing and management by taking advantage of the capacity of social … national approaches to design and implement effective marketing and management strategies that aim to promote local …

Persistent link: https://www.econbiz.de/10010878953

Agricultural Price Seasonality and Market Failure: Examining the Net Seller Household and the Net Benefit Ratio Definition

Vergez, Antonin - European Association of Agricultural Economists - EAAE - 2007

On the basis of a household typology distinguishing between net sellers, net buyers and self sufficient, the Net Benefit Ratio (NBR), defined by Deaton (1989), is used to approximate households' first order welfare variations when price change. In this paper, we discuss both the typology's...

Persistent link: https://www.econbiz.de/10005522507

The effect of health conscious trends on food consumption

Lorinczi, Krisztian - European Association of Agricultural Economists - EAAE - 2008

Food choice and food consumer behaviour is multifactoral behaviour, influenced by a large number of factors. Consumer way of life and health are relevant factors to understanding consumption preferences. In the last few decades the number of so-called civilization diseases has dramatically...

Persistent link: https://www.econbiz.de/10005525121

Do consumers benefit from private label development?

Sckokai, Paolo; Soregaroli, Claudio - European Association of Agricultural Economists - EAAE - 2006

brands need to adapt their marketing strategies to deal with this growing competition. Focusing on price strategies, recent …

Persistent link: https://www.econbiz.de/10005525226

Managing customer knowledge during the concept development stage of the new food product development process

Bogue, Joe; Sorenson, Douglas - European Association of Agricultural Economists - EAAE - 2006

New product development (NPD) is a knowledge intensive process where the generation of new ideas and concepts requires detailed knowledge of both products and customers. The high reported failure rates for innovative functional beverages suggest an inability to manage customer knowledge...

Persistent link: https://www.econbiz.de/10005525229