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Experimental Evidence of Risk Aversion in Consumer Markets: The Case of Beef Tenderness

Alfnes, Frode; Rickertsen, Kyrre; Ueland, Oydis - European Association of Agricultural Economists - EAAE - 2005

Consistency of quality is important for brand loyalty and market share in consumer markets. Among consumers of beef, tenderness is the primary quality attribute. We use an experimental auction market to investigate how inconsistency in tenderness affects consumers willingness to pay (WTP) for...

Persistent link: https://www.econbiz.de/10005039040

Market Assessment and Development for Organically Grown Produce in Armenia

Urutyan, Vardan E. - European Association of Agricultural Economists - EAAE - 2007

Until recently it could have been said that organic farming was an intermittent technique limited to only a few countries. However, in the last few years a boom was emerged which has led to a drastically different situation when this technique is widely used in almost all the countries and is...

Persistent link: https://www.econbiz.de/10005039197

Consumer Interest and Marketing Potential of Information on Fish Labels

Pieniak, Zuzanna; Verbeke, Wim - European Association of Agricultural Economists - EAAE - 2008

Food labels are an important source of information to consumers. However, little scientific evidence is available on the type of information consumers seek on product labels and how consumers use food labels. The objective of this study is to assess consumers’ use of mandatory information cues...

Persistent link: https://www.econbiz.de/10005039379

Promoting Floriculture Using VAT Regulation

Bunte, Frank H.J.; Lugt, J. van der; Kuiper, W. Erno - European Association of Agricultural Economists - EAAE - 2008

In twelve EU countries, the lower VAT-tariff is applied to flowers and plants in order to promote the production and employment in floriculture. This paper assesses whether the VAT-regulation for flowers and plants achieves the goals set – promoting consumer demand and production and...

Persistent link: https://www.econbiz.de/10005039388

Marketing management capabilities of SMEs: an empirical analysis in the EU

Banterle, Alessandro; Carraresi, Laura; Stranieri, … - European Association of Agricultural Economists - EAAE - 2008

difficulties in adapting their strategies to market changes, and in competing with big enterprises. Marketing management … capabilities play a key role in good SMEs performance in the market. The purpose of this paper is to evaluate the marketing … capabilities of SMEs that produce TFPs. The theoretical framework considers the Market Orientation approach and marketing …

Persistent link: https://www.econbiz.de/10005039392

Market Driven Entrepreneurship: The Convergence of Market Orientation and the Resource Based View

Micheels, Eric T.; Gow, Hamish R. - European Association of Agricultural Economists - EAAE - 2008

The dramatically changing marketing structure for agricultural products is forcing agricultural producers to become …

Persistent link: https://www.econbiz.de/10005039435

Are Geographical Indications a way to "decommodify" the coffee market?

Galtier, F.; Belletti, Giovanni; Marescotti, Andrea - European Association of Agricultural Economists - EAAE - 2008

The commodity nature of green coffee is the main cause of “the coffee paradox” (decreasing prices at production level and rising prices at consumption level). So, a requirement to reach a less unfair distribution of the added value between the supply chain would be to “decommodify” the...

Persistent link: https://www.econbiz.de/10005039464

Is There Market Power in the French Comte Cheese Market?

Merel, Pierre R. - European Association of Agricultural Economists - EAAE - 2008

An NEIO approach is used to measure seller market power in the French Comté cheese market, characterised by government-approved supply control. The estimation is performed on quarterly data at the wholesale stage over the period 1985-2005. Three different elasticity shifters are included in the...

Persistent link: https://www.econbiz.de/10005039501

Spatial Integration and Asymmetric Price Transmission in Selected Iranian Chicken Markets

Falsafian, Azadeh; Moghaddasi, Reza - European Association of Agricultural Economists - EAAE - 2008

This study evaluates pattern of price adjustments in selected spatially separated chicken markets in Iran using weekly price data from 1998:17 to 2006:41 including 441 observations in total. The results of Tsay’s test suggest that threshold behavior characterize spatial price linkages among...

Persistent link: https://www.econbiz.de/10005039511

Determinants of small scale farmers' participation in restructured food markets in South Africa: The case of the Tomato sector

Chikazunga, Davison; Bienabe, Estelle; Louw, Andre - European Association of Agricultural Economists - EAAE - 2008

informal markets offer relatively flexible prices, price discovery and price risk management (through multiple marketing …

Persistent link: https://www.econbiz.de/10005039520