adopting different marketing strategies to promote fresh potatoes to the different market segments. …

commercial farms supplying traditional marketing channel. …

explaining consumer preferences and buying motives, which is of great importance for marketing practice. Personal values that are … cohesions is of great importance for marketing strategies. If there are differences between the personal values of consumers who … marketing strategies, which should incorporate culture- specific product cognition. The following aspects of this issue will be …

-structured interviews directed at Italian large scale retails (purchasing and marketing managers). The final information were obtained … through a subjective analysis of the content of the interviews summaries, a statistical analysis of the content of the …

of market shares by new export countries, along with other consumer and retailer's issues impose different marketing … new and more successful marketing strategies. The case study is the German market of cherry tomatoes. An analysis of … developed markets marketing. …