Targeting has become the buzz word in the national agri-environmental policy reform in Finland. It is generally accepted that more environmental benefits could be reaped by implementing environmental protection measures where they have the biggest positive impact. However, considering one of the...

Food markets have become more and more globalized. In parallel, the interest in locally grown food products has evolved rapidly. The question arises as to what market potential domestic food products can develop in a regional market relative to export markets. We examine the relationship between...

This paper analyses the impact of food safety information about the 'mad-cow' crisis on the demand for different types of fresh meat and fish in Spain. The theoretical model explicitly incorporates food safety information in the consumers' utility function, from which demand equations are...

Among consumers there is an increasing interest and concern about the ways food is produced. This calls for the poultry industry to differentiate their products and production methods to directions valued by the consumers. In this study we use choice experiment to analyse the importance of...

Functional Food emerged as a constant segment in the European food market and offer potential for product innovations which make them attractive for the food industry in nearly stagnating markets. Target group research is one key factor for successful innovative food products. The aim of this...

The objective of the paper is to present the preliminary results of the survey project whose aim is to explore the Turkish consumer's perceptions regarding food safety and the tradeoff they make between chemical residues and cosmetic quality in fresh fruit and vegetable marketing chain. Previous...

Price promotions are important marketing activities for (food) retailers; brand loyalty is a major requisite to foster brands' assets. Several theoretical papers have analyzed the relationship between price promotions and brand loyalty resulting in mixed or perhaps contradictory outcomes; only a...

In this paper, we describe individual food consumption decisions as driven by a utility effect and a food environment effect. To outline the utility effect, we first develop a new theoretical model of individual food consumption. Next, we introduce the food environment effect by showing how the...