Lack of consumer trust and communication strategies are probably the main determinants of information failure in modern … Italian respondents using both a web and a traditional mail survey. Reading preferences, willingness to pay and trust towards … receiving food-related information is influenced by trust towards the type of publisher, which plays also a key role in market …

starting point, present paper examines the role and impact of two (affective and cognitive) dimensions of trust in two POs … to our findings we can state that trust has key role in POs and it has - statistically proved - influence on group …

to the product specific information asymmetry in the agrifood sector, the anonymity of the medium creates a lack of trust … increasing transaction costs to engage in e-commerce. This paper develops a trust model for electronic commerce in the agrifood … industry allowing for the analysis of trust determinants in traditional agrifood transaction relationships and their transfer …

on the extent to which consumers trust such signals to be indicative of quality or safety, which in turn depends on the … relationship between trust in food safety information provided by national food standards agencies (NFSAs) and the EU Food Safety … are more interested in food produced in their own country. This, coupled with consumer trust in a strong, and independent …

and trust in their organisations. …

these certificates and they have variable degrees of trust for them. In this article we tried to determine the consumers …' general degree of trust in food safety and in the health safety of the fruit offered in Croatia. A comparison is made between … the trust degrees for domestic and imported fruit. Consumers also expressed their opinion about the need for various …

points out that transparency in the sense of effective information exchange needs trust as a mediator in order to become a … powerful tool in supply chain management. In addition to that this paper analyses the characteristics of trust and highlights … the reciprocal and dynamic mechanisms of trust on transparency and vice versa. It is argued that both constructs should be …