Dentoni, Domenico; Tonsor, Glynn T.; Calantone, Roger J.; … - European Association of Agricultural Economists - EAAE - 2009
Growing segments of world consumers seek better quality, healthiness and larger variety in their food consumption (Verbeke, 2005; IDDBA, 2008). As part of this process, consumers’ attention for place-of-origin (POO) attributes as part of the demand of agri-food products is increasing (Grunert,...