We aim to give an overview of the different levels of commitment towards Intellectual Property Rights (IPR) among agri-food companies in the Republic of Macedonia so to emphasize its basic role in creating competitive market position. The low-level IPR committed companies were analyzed by...

Price promotions are important marketing activities for (food) retailers; brand loyalty is a major requisite to foster brands' assets. Several theoretical papers have analyzed the relationship between price promotions and brand loyalty resulting in mixed or perhaps contradictory outcomes; only a...

Une enquête a été menée de janvier à octobre 2009 auprès de 240 familles de deux districts situés dans la zone périurbaine de la ville de Hanoi. Il s’agissait d’évaluer l’impact de la crise économique sur les revenus des ménages et, plus particulièrement, sur leur consommation...

Using an original dataset from the Vietnamese catfish sector, we study the impact of vertical coordination options on household welfare and the implications of different stages of vertical coordination for the success of the whole sector. The welfare gain from contract farming and employment on...

Replaced with revised version of paper 11/26/07.

In this paper, we analyzed in detail elements of the marketing mix of fruit and vegetables, therefore this product, price, distribution, promotion and people in Bosnia and Herzegovina, after seven years of liberal market within CEFTA. Each element of the marketing mix is analyzed for the most...

This paper investigates the factors affecting product class involvement for food. Factors affecting specific aspects of involvement are also explored. The aim is to determine the factors that affect involvement with food and sketch the profile of consumers more likely to be involved or not...

The commercialisation of wine in Spain is problematic due to two concrete circumstances: the decrease in wine consumption because of a consumer shift toward substitute drinks and the greater presence of national and foreign wine in the interior market, which involves an increase in business...

The study focuses on various types of food safety risks: biological (zoonoses), chemical (chemical treatment of the meat) and technological (use of genetically modified feed). The emphasis was on how the perceived risks affect the purchase intentions in the case of broiler meat. In the case of...