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Managing customer knowledge during the concept development stage of the new food product development process
Bogue, Joe; Sorenson, Douglas - European Association of Agricultural Economists - EAAE - 2006
New product development (NPD) is a knowledge intensive process where the generation of new ideas and concepts requires detailed knowledge of both products and customers. The high reported failure rates for innovative functional beverages suggest an inability to manage customer knowledge...
Persistent link: https://www.econbiz.de/10005525229
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Services marketing in the hospitality economy: An exploratory study
Kitsios, Fotis C. - European Association of Agricultural Economists - EAAE - 2006
Meeting the challenges of an unstable and unsettled environment is not easy. The recent impacts on the hospitality services economy of changing technology, mergers of institutions, increasingly demanding consumers and increased competition have created an atmosphere of volatility and rapid...
Persistent link: https://www.econbiz.de/10005220654
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Towards to the future success in the European markets: Highly innovative food products from Slovakia
Horska, Elena; Bielik, Peter - European Association of Agricultural Economists - EAAE - 2006
Internationalisation and international linkages between producers, marketing partners and customers in various …
Persistent link: https://www.econbiz.de/10005805037
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Demand for Organic Milk Products in Portugal
Rosa, Rui; Briz, Julian; Mili, Samir - European Association of Agricultural Economists - EAAE - 2008
Milk consumption patterns are changing in Portugal. Factors like convenience, quality and safety increasingly constitute the basis for the Portuguese consumer purchasing decision. Demand for organic milk products (OMP) is emerging while most of these products are supplied by foreign companies....
Persistent link: https://www.econbiz.de/10005525138
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Using Market Segmentation to Assess Consumers' Acceptance of Organic Eggs in Taiwan
Huang, Wan-Tran; Chien, Chun-Yu - European Association of Agricultural Economists - EAAE - 2006
The needs of the organic eggs are increasing; therefore, the farmers of chicken-egg (FCE) provide the best eggs to their consumers to satisfy their needs and wants. Because the FCE cannot satisfy every consumer needs, FCE has to focus on some specific groups to satisfy their needs and wants....
Persistent link: https://www.econbiz.de/10004988986
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Market trends of seafood products under international constraints: contractualisation, marketing strategies and new behaviours
Gouin, Stephane; Charles, Erwan; Boude, J.P. - European Association of Agricultural Economists - EAAE - 2006
of setting in market and marketing strategies. Lastly, it takes into account the emergence characteristics of new food …
Persistent link: https://www.econbiz.de/10005805046
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THE ECONOMICS OF INDUSTRIAL PROPERTY RIGHTS: USE OF GEOGRAPHICAL INDICATIONS AS A MARKETING STRATEGY FOR COMPETITIVENESS OF WINE SECTOR IN REPUBLIC OF MACEDONIA
Nacka, Marina; Georgiev, Nenad; Dabovic Anastasovska, … - European Association of Agricultural Economists - EAAE - 2012
present geographical indications as a powerful marketing strategy for competitiveness of the wine sub-sector in Republic of … descriptive analysis to make a relation between industrial property, marketing and competitiveness of wine sub …, supported by strong marketing strategy, should be considered as a risky process, if the legal protection of industrial property …
Persistent link: https://www.econbiz.de/10010882196
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Analogous Products and Food Quality Products: Two Poles of the Competition
Bošková, Iveta - European Association of Agricultural Economists - EAAE - 2007
all participants of the agri-food chain are pressed to intensify marketing support of their goods. Aiming to reduce the … shopping behaviour and of development of competition, this study recapitulates main marketing trends on the food market in the …
Persistent link: https://www.econbiz.de/10005525267
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Milk-Marketing: Impact of Perceived Quality on Consumption Patterns
Grebitus, Carola; Yue, Chengyan; Bruhn, Maike; Jensen, … - European Association of Agricultural Economists - EAAE - 2007
marketing strategies. Such a strategy could concern food quality. In this case, three core areas influence consumers quality … information can be used to develop demand-oriented marketing activities (Kotler and Armstrong, 1994: 48). …
Persistent link: https://www.econbiz.de/10005060468
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TRANSLATING LATENT TRENDS IN FOOD CONSUMER BEHAVIOR INTO NEW PRODUCTS
Gellynck, Xavier; Kuhne, Bianka; Van Wezemael, Lynn; … - European Association of Agricultural Economists - EAAE; … - 2010
For successful product development it is important to explore the latent changes in consumer behavior prior to the product development process. The identification of a latent trend before the manifestation moment can be achieved by trend analysis. Trend analysis delivers insights that explore...
Persistent link: https://www.econbiz.de/10009368363