perception: the perception process, the physical product itself and the communication about it (Grunert et al., 1996). Beyond … analyzing the data. We find clear differences in consumers perception of quality characteristics for the different milks. This …

diversification and ecological focus area (EFA). This paper aims to evaluate farmers’ intention to modify their behaviour because of … producers assessing their intention to change durum wheat surface and to maintain as EFA part of the arable land. Subjective … norms affects intention to change durum wheat surface, while attitude drives intention to dedicate arable crop to EFA …

quality. Such perception is however strictly related to culturally linked variables, and the importance attached to each …