China is the world’s largest producer and consumer of agricultural products, but the intensive agriculture contributes in a remarkable manner to environmental problems. Since environmental protection has recently become a popular issue in China, the government attaches great importance to the...

Many more consumer s have tried at least once organic food, but despite higher consumer awareness, they still show a great concern about food quality and safety. Recent research showed that there is still little knowledge of how organic products are produced and processed and which...

Research on consumer behaviour has revealed that the prospect of reaching a personal value is the virtual buying motive. Bearing this in mind, the researcher, as well as the marketer, is not only able to observe whether one product is preferred to another, but also to understand why this product...