Tourism sector is playing an important role in the development of a region, contributing to the economy growth and job creation. Despite of the actual crisis, Tourism activities continues to growth in the last year (UNWTO 2011). Also, Spain maintains in the better positions of the world ranking....

This research aims to analyze the role of positive and negative emotions in decisions about supplier switching in the hotel industry. It shows how, in addition to switching costs and relational norms, positive emotions, such as happiness, empathy, gladness and satisfaction, also act as switching...