Tourism sector is playing an important role in the development of a region, contributing to the economy growth and job creation. Despite of the actual crisis, Tourism activities continues to growth in the last year (UNWTO 2011). Also, Spain maintains in the better positions of the world ranking....

Research trying to explain tourism flows and expenditures for different destinations has so far adopted either a tourism-demand or a tourism-supply approach. Whereas on the one hand the former ignores the product specificities (Papatheodorou, 2001), the latter, on the other, fails to take into...