Schlie, Erik H.; Prabhu, Jaideep C.; Chandy, Rajesh K. - European School of Management and Technology (ESMT) - 2008
aspects could simultaneously have different effects on innovation speed and market performance. We identify three main types … speed to radical innovation and market performance over time. Based on a conceptual framework we develop six hypotheses … concerning the legacy effects on initial speed radical innovation and subsequent market performance. We chose the European retail …