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~institution:"Fachhochschule Jena / Fachbereich Betriebswirtschaft"
~institution:"School of Economics and Finance <Brisbane>"
~institution:"Springer Fachmedien Wiesbaden"
~isPartOf:"Gabler Edition Wissenschaft"
~subject:"Consumer behaviour"
~subject:"Forecasting model"
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Der Wert der Markenpersönlichkeit : das Phänomen der strategischen Positionierung von Marken
Weis, Michaela
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Huber, Frank
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2000
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