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~institution:"Fachhochschule Jena / Fachbereich Betriebswirtschaft"
~institution:"School of Economics and Finance <Brisbane>"
~institution:"Springer Fachmedien Wiesbaden"
~person:"Huber, Frank"
~person:"Swoboda, Bernhard"
~subject:"Consumer behaviour"
~subject:"Forecasting model"
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School of Economics and Finance <Brisbane>
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Der Wert der Markenpersönlichkeit : das Phänomen der strategischen Positionierung von Marken
Weis, Michaela
;
Huber, Frank
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2000
Persistent link: https://www.econbiz.de/10001431447
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Käuferverhalten : Grundlagen - Perspektiven - Anwendungen
Foscht, Thomas
;
Swoboda, Bernhard
;
Schramm-Klein, Hanna
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2017
-
6., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011642787
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