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~institution:"Fachhochschule Jena / Fachbereich Betriebswirtschaft"
~institution:"School of Economics and Finance <Brisbane>"
~institution:"Springer Fachmedien Wiesbaden"
~person:"Swoboda, Bernhard"
~subject:"Consumer behaviour"
~subject:"Forecasting model"
~subject:"Theory"
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Swoboda, Bernhard
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Fachhochschule Jena / Fachbereich Betriebswirtschaft
School of Economics and Finance <Brisbane>
Springer Fachmedien Wiesbaden
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3
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Käuferverhalten : Grundlagen - Perspektiven - Anwendungen
Foscht, Thomas
;
Swoboda, Bernhard
;
Schramm-Klein, Hanna
-
2017
-
6., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011642787
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