The emphasis on relationships - as opposed to transaction-based exchanges - is redefining the marketing domain. Sports … sponsorship is an important source of income for professional sporting organisations and an effective marketing tool for companies …

Marketing and sales departments carry out two separate functions (Kotler et al. 2007, 1144); nevertheless, they must … interact closely with each other, as both are essential parts for the marketing activities in each company. Each company has … of this paper lies on defining the necessary terminology to analyze the subject matter, identifying the role of marketing …

Marketing and distribution expenses are responsible for about a third of the cost of active management in the mutual … fund industry. We develop and estimate a structural model of mutual fund marketing with learning about unobserved skill and … costly investor search. Our estimates suggest that marketing is nearly as important as performance and fees for determining …

I develop a new theory of marketing costs and introduce it into a model of trade with product differentiation and firm …

models to identify consumer motivations for participating in P2P electricity trading and develop implications for marketing … most valuable target groups for P2P electricity trading marketing strategies of municipal utilities first and foremost … that the marketing efforts should to a special degree take peer effects into account, as they are found to wield great …

locked in. However, it is consistent with a literature which emphasizes the importance of marketing and advertising …

Intensive and controversial marketing of infant formula is believed to be responsible for millions of infant deaths in …