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Konsumenten haben bei der Produktwahl heutzutage eine riesige Auswahl. Die Produkte werden immer homogener und substituierbarer. Deshalb benötigen Unternehmen Werbemethoden, um Aufmerksamkeit zu generieren und die Kunden langfristig an ihre Marke zu binden. Im vorliegenden Beitrag wird ein...
Persistent link: https://www.econbiz.de/10009521355
A guide to internal marketing and the seven components of an internal marketing strategy: vision, mission and values of an organization; corporate strategy; processes and service standards; knowledge management; internal communication; HR strategy; and integrating internal and external marketing
Persistent link: https://www.econbiz.de/10011479655
Problems with high stakes, involving human perceptions and judgements, and whose resolutions have long-term repercussions, call for a rational approach to their solution. Strategic Decision Making provides an effective, formal methodology that gives assistance to such strategic level decision...
Persistent link: https://www.econbiz.de/10011479558