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Angesichts der Globalisierung und des damit einhergehenden Wettbewerbsdrucks ist es für Unternehmen immer schwieriger, sich langfristig und erfolgreich am Markt zu behaupten. Insbesondere Hersteller von Vorprodukten, deren Beiträge für den Endkunden häufig unsichtbar sind, haben es schwer....
Persistent link: https://www.econbiz.de/10009521942
A guide to internal marketing and the seven components of an internal marketing strategy: vision, mission and values of an organization; corporate strategy; processes and service standards; knowledge management; internal communication; HR strategy; and integrating internal and external marketing
Persistent link: https://www.econbiz.de/10011479655
Problems with high stakes, involving human perceptions and judgements, and whose resolutions have long-term repercussions, call for a rational approach to their solution. Strategic Decision Making provides an effective, formal methodology that gives assistance to such strategic level decision...
Persistent link: https://www.econbiz.de/10011479558