special status of sports that lasts until today. Since management and sports follow the same objective of achieving highest … psychological values and strategies of professional sports, by first looking at the general framework of professional sports and … further applying approaches from various types of sports directly to certain business areas. …

. However, in this paper we seek to examine the opposite perspective: What can a company learn from sports? In which ways can … sports management serve as a role model for corporate management? We start with the description of some existing parallels … between sports and corporate management in general. We then focus on how sporting organizations make use of globalization …