Raut, Umesh Ramchandra; Brito, Pedro Quelhas - Faculdade de Economia, Universidade do Porto - 2014
The construct of a brand relationship is quite complex. Numerous types of brand relationships can be identify and each … relationship between consumers and their preferred brand is important. The presence of strong brand in the market is the source of … various financial rewards to organization and due to this, creation strong brand is top priority for many organizations. Brand …