XXI century come with new challenges for marketers faced with two major factors that modify and influence of marketing communications: fragmented market determine replacement outdated marketing techniques (target is a marketing oriented custom), and the evolution of technology that accelerates...

Sustainable development pursues and tries to develop a stable theoretical decision making framework for any situation involving a human/environment report, either social economic or general environment. Although sustainable development was initially intended as a solution to the ecological...

The concept of sustainable development is the result of an integrated approach to policy and decision makers, the environment and long-term economic growth are seen as complementary and mutually dependent (Romanian National Strategy for Sustainable Development). Sustainable development pursues...