This work examines the question of Corporate Social Responsibility (CSR), and its implications for marketing research. Since a description of its social origins, we review the literature and the lines of research into CSR, especially in the marketing area. As a conclusion, we suggest diverse...

Partnership of public and private sector should contribute by solving problems on local or regional self-governments. By using methods and tools of places marketing and relationships marketing is possible to increase synergy effect of activities. Through marketing methods and tools, especially...

The contribution is based on the theoretical presumption that the successful and balanced spatial development at all hierarchical levels (local, regional, national, EU, global) depends on close and effective partnership, cooperation and communication of many groups of the different actors. It...