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The increase in various social problems has caused practitioners to review fear appeals in order to influence behaviour. The Aids pandemic is a major concern and some advertising campaigns do not seem to be producing the expected results. This study used structural equation modelling to...
Persistent link: https://www.econbiz.de/10009141576
The author conducted an empirical study with the goal of demonstrating that there are different types of breastfeeding nursing mothers depending on their knowledge, attitudes and behaviours. In addition results showed that each type of mother fits a different emotional profile, moreover each...
Persistent link: https://www.econbiz.de/10009141582
The social enterprise knows a dynamic of organization and functioning, under different legal forms, starting from NGO to enterprise, covering the domain of public services, functioning independently or in public sector - private sector partnership. It plays a dominant role in the economic...
Persistent link: https://www.econbiz.de/10009218939
paper both non-profit and profit oriented organizations will find valuable pieces of information on market segmentation of …
Persistent link: https://www.econbiz.de/10009141556