Preez, Du; Rensburg, Janse Van; Terblanche-Smit, Marlize - Facultatea de Administraţie Publică, Şcoala … - 2011
Social marketers play a pivotal role in influencing consumer's food choices, which ultimately contribute to healthier societies. In 2005, approximately 1.6 billion people worldwide, and 50% of the South African population, were classified as overweight. These numbers are escalating together with...