PRINZIE, A.; POEL, D. VAN DEN - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2005
Although most data mining (DM) models are complex and general in nature, the implementation of such models in specific environments us often subject to practical constraints (e.g. budget constraints) or thresholds (e.g. only mail to customers with an expected profit higher than the investment...