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Retaining customers has been considered one of the most critical challenges among those included in Customer Relationship Management (CRM), particularly in the grocery retail sector. In this context, an accurate prediction whether or not a customer will leave the company, i.e. churn prediction,...
Persistent link: https://www.econbiz.de/10011083107
Currently, in order to remain competitive companies are adopting customer centered strategies and consequently customer relationship management (CRM) is gaining increasing importance. In this context, customer retention deserves particular attention. This paper proposes a model for partial churn...
Persistent link: https://www.econbiz.de/10011083140
Empirical research on the characteristics of environmentally responsive companies has focussed on US and Japanese firms. For Europe, which is commonly considered as the greenest of the three major markets, similar research is lacking. This paper seeks to fill this gap by empirically...
Persistent link: https://www.econbiz.de/10004982856