fish quality perception: consumer involvement with fish quality and consumers’ self-estimated ability to assess fish … quality, which allow segmenting the market in four fish consumer segments. The segments are typified as Uninvolved, Insecure …

Although public interest in sustainability increases and consumer attitudes are mainly positive, behavioural patterns …, perceived availability, certainty, perceived consumer effectiveness (PCE), values, and social norms on consumers’ attitudes and …

The objective of this follow-up paper was to further validate the new Motivated Consumer Innovativeness (MCI) scale of … measure more than existing Consumer Innovativeness scales: (1) it disproves the general consensus that older people are always …

Existing consumer innovativeness scales ignore the multitude of motivation sources of buying innovations. The objective … of this paper is to incorporate recent motivation research into a multi-dimensional innovativeness scale to better … account for the consumer-product relation. An exploratory and confirmatory study (with 780 respondents in total) indicates …