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The objective of this follow-up paper was to further validate the new Motivated Consumer Innovativeness (MCI) scale of Vandecasteele and Geuens (2008), which takes four encompassing motivations to buy innovations into account. A combination of six studies (with about 2,500 respondents in total)...
Persistent link: https://www.econbiz.de/10004982826
The extent to which private and public sector employees differ in the importance they attach to different types of inducements being part of their employment deal and their evaluations of these inducements is studied. We focus on five content dimensions of the psychological contract: career...
Persistent link: https://www.econbiz.de/10004982872
Existing consumer innovativeness scales ignore the multitude of motivation sources of buying innovations. The objective … of this paper is to incorporate recent motivation research into a multi-dimensional innovativeness scale to better …
Persistent link: https://www.econbiz.de/10004982971