VERBEKE, W.; VERMEIR, I.; PIENIAK, Z.; BRUNSØ, K. - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2005
This paper focuses on consumers’ quality perception of fish in Belgium and its impact on interest in information … fish quality perception: consumer involvement with fish quality and consumers’ self-estimated ability to assess fish … search and credence cues, as well as in a fish quality label. The segments do not differ with respect to risk perception …