BREUGELMANS, Els; CAMPO, Katia; GIJSBRECHTS, Els - Faculteit Toegepaste Economische Wetenschappen, … - 2005
This paper investigates the impact of an online retailer’s stock-out policy on purchase incidence and choice. We make a distinction between three policies: (1) stock-outs are immediately visible and there are no suggestions, (2) stock-outs are only visible after clicking and (3) a replacement...