Barr, Michael S.; Dokko, Jane K.; Feit, Eleanor M. - Federal Reserve Board (Board of Governors of the … - 2011
This paper characterizes the features of an account-based payment card--including bank debit cards, prepaid debit cards, and payroll cards--that elicit a high take-rate among low- and moderate-income (LMI) households, particularly those without bank accounts. We apply marketing research...